How can food be addictive if all the advertisements and commercials promote health and happiness if we consume their products? How can it be bad for us if food is always a part of having fun at social gatherings, and what about those cute and funny mascots that promote the company’s food, they’re so adorable and friendly, they wouldn’t try to feed me anything harmful would they? If you know anything about nutritional science and business marketing, you may think twice. We must see past the misleading images and captivating graphics and see the truth of the matter. These junk foods unfortunately aren’t good for ourselves or for our children, despite the very intelligent marketing strategies that try to convince us otherwise. There is a very obvious reason you can’t just consume one piece of pizza or cake and you’ll soon see that your favorite goodies are specifically designed and scientifically proven to be more potent than heroin and cocaine combined.
Many studies, but one in particular from the University of Bordeaux found that junk food affects the brain similar to drugs like cocaine, heroin, ecstasy and Xanax do in the way they impact all the same pleasure centers. The University of Bordeaux declared table sugar to be the most addictive drug ever known, twice as addictive as its previously awarded top most addictive drug, cocaine.
Another study from Yale Food Addictions showed that food can be considered several times more addictive than crack and 20-60% of the U.S. population are addicted to food. Over 70% of people in the U.S. are now suffering from either serious health consequences or are overweight due to this addiction. Another study from Yale Food Addictions concluded that pizza, chocolate flavored desserts, chips, cookies, fries and ice-cream make up the top most addictive foods and that 90% of participants in this study repeatedly made previous attempts to stop eating these foods numerous times, with no long-term success.
The American Heart Association published a journal warning us to avoid baby formula due to their high sugar content and its direct link to heart damage in infancy. This may come as a surprise to most because we have been led to believe that cholesterol is the culprit to heart disease, not sugar. However, the reverse has actually been proven to be true many years ago. In the 1960’s it was proven that an overproduction of triglycerides and LDL cholesterol raised our risk of heart disease due to our direct consumption of excess sugar, not cholesterol. This information was suppressed by the sugar industry and the sugar industry paid Harvard scientists to publish and blame saturated fat instead of sugar for our devastating epidemic of heart disease.
So next time you binge eat and give yourself a hard time about not being able to stop, you can give yourself a little less grief next time, knowing that this is an addictive behavior that we have all been purposely subjected to. After all, the definition of addiction is “compulsive use despite unfavorable consequences”. Don’t believe me? Do you struggle to stay away from your favorite foods and tried and failed numerous times despite the shame and weight gain and self-defeating comments you hear from yourself, your family, friends, doctor and personal trainer? Not including some of the side effects of food addiction: food hangovers, anxiety, depression, insomnia, aching joints, fatigue, reflux, I.b.s., and many others.
We can’t stop eating these foods until our cravings are eradicated. Cravings are the primary symptom of any and all addictions and these all can be reversed and balanced by balancing our biochemistry.